Internet and Web Marketing Tools

RSS and How to Use RSS to Make Money

You may already know that RSS stands for Remote Site Syndication, but what does that really mean to you and more importantly, how can you use RSS to help you make more money?

Simply put, RSS feeds are written in XML, a special mark up language much like html. That means that they have mechanisms included that identify structures in a document. The structures define the content and how that content will be displayed within that document. RSS is what makes big news websites possible: RSS files are used to create a data feed which will deliver headlines, links or virtually any other piece of information to a channel viewer application, commonly called a news reader.

Read the rest of this entry »

Real Estate Marketing with RSS

RSS (Really Simple Syndication) is an increasingly popular marketing method to syndicate real estate website content for clients and prospective clients. RSS enables distribution of website content to third-party websites and RSS news readers.

Newsreader (or feedreader) use is growing rapidly. Newsreader software allows users to grab RSS feeds from various sites and display them to read and use. If you have a My Yahoo! or My MSN page, then chances are, you are already using RSS! The customized items you choose for those pages are syndicated RSS feeds from various news and information sources.

Read the rest of this entry »

Raise Your Website Traffic with RSS - Blogs and YAHOO! Part 2.

In our first part of this article, we raised the question of whether blogging and its distribution tool, RSS feeds, are really useful for Internet and Search Engine Promotion. Are RSS feeds and blogs really the next big thing in web marketing, distribution, and content creation–or are they just hype?
There is a lot of hype around RSS, blogs, and derivative technologies like podcasting. But are they really useful to the serious Internet marketer or are they just the subjects used by marketers looking to create new products to grab our hard-earned marketing dollars.

Read the rest of this entry »