Internet and Web Marketing Tools

So your new web site is finished and ready to be hosted, now it is time to choose web hosting provider. How do you find a reliable web host that is also affordable for your new web site? Below are some of the pitfalls to look out for when choosing your next web host.

Downtime
Problems occur, it is inevitable that there will be some downtime caused by server maintenance alone, a reliable web host will not only maintain your server will but also find problems with your server and fix them quickly, a web host that is not as reliable and one you will want to avoid is a host that has poor downtime, downtimes measured in days are unacceptable.

Poor Support
Reliable web hosts will answer support questions timely fashion (within hours) and appropriately, the last thing a customer wants to hear from support when there is a problem with their hosting is “that there is no problem”. If support takes days to answer support questions, they are definitely not worthy of your business and you should consider another web hosting provider.

Broken Features
If your site relies on a feature such as mail to perform daily duties and it is down, it can cost your business a loss in revenue or a loss in time, problems with databases is another feature to be aware of, reliability of databases is paramount in this day and age for any business.

Billing Issues
Be careful of hosting providers with billing problems, things to look out for when evaluating a web host are reports of overcharging, hosts not honouring money back guarantees, and hosts not cancelling automatic billing after you have cancelled your hosting account.

How to Research Web Hosting Providers
Finding web hosting providers is all too easy these days, enter in “web hosting” into your favourite search engine and you will given a list of millions of web hosts, but after you have trimmed down your list to the features you rquire and the price, how do you find which web hosts are reliable?

Read the Web Hosts forum
What is the general feeling of the forum, are customer’s questions answered satisfactorily? Don’t be overly concerned if all you see is problems, generally the only people who post on forums provided by web hosts are the people who have problems, the customer’s that don’t have problems for the most part don’t post at all. The main thing we are looking for here is how quickly a customer’s problem was resolved.

Read Reviews of Web Hosts
Look at how web hosts are rated against other web hosts on review sites, if you see a trend across review sites saying a particlar host is better than another, there is a good chance that this is the case.

Company Backgorund
Check the “About Us” or “Company History” page at the web site, look for how long the host has been in business, a host that has been in operation for more than a few years is a good indicator that the host will be around for a long time to come.

Servers
Where are the companies servers housed, do they run their own in house hosting, or is it housed elsewhere where it is being run by a 3rd party? What are the uptime statistics, a good web host should publish a link to an uptime monitor, or should give you a link to one if asked.

Send Pre-Sales Questions
The answers to your pre-sales questions can tell you a lot about a prospective host, firstly you will see how long the company takes to reply, and once you recieve the reply, how well they commuinicate. You should ask questions related to the points above and also ask questions that relate to your specific needs.
By David J. Smith

David J. Smith writes about Dreamhost and other prominent web hosting providers at www.Webhost-Advisor.com

As the Internet has grown, e-mail marketing has become one of the most efficient and cost effective tools for online marketing. E-mail marketing drastically affects businesses whether they are B2B or B2C (business to business/business to consumer). Marketing through e-mail increases your brand loyalty and increases your customer service through the eyes of your customers. When permission based e-mail marketing is done right it can be more effective than any other type of online marketing strategy. The thing to keep in mind is that no one single component of online marketing can stand on its own. For instance, an e-mail newsletter needs to have a great website to back it up as well as interest in your business to build your e-mail list in the first place.

The number one activity online is e-mail. This is why e-mail can be used as a great online marketing tool. Many Internet users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home.

Permission Based E-mail

One important key to an effective e-mail marketing strategy is to only focus on permission based mail. This means that customers need to choose to receive mail from you. This is known as “opt in”. Software such as affiliate elite review can help to improve your online affiliate marketing success

You should never rent or buy an e-mail list since this is considered to be spam. No matter what the owner of the e-mail list will tell you, the majority of the addresses on the list did not opt in to receive e-mail or to have their personal information sold to you. When you send e-mail to people who don’t want it you’re sending spam. Spam will give your company image a cheap look and take away any trust that customers have in you. You want leads that are quality and not quantity and this means building your own e-mail list. You’ll find that the final results will be tremendous to you and your business.

E-mail marketing should be considered an extension of the customer service that you provide. You want to be able to communicate with your customers at every point in the sales process. When you give your customers what they ask for, without abusing any permission, you establish the base for a relationship that is founded on respect and leads to long term customer loyalty.

How to create RSS Feeds on your Website
This article gives you step by step instructions as to how you can create RSS feeds on your website. Once you have created your RSS feed the next stage is to promote ie to the search engines.

RSS

RSS is created using XML or eXtensible Markup Language, which is a markup language similar to HTML. All fields are defined. Tags are used to denote the field?s classification. Like HTML, proper construction requires that tags are both opened and closed.

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