Internet and Web Marketing Tools

If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you’ll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs:

30% of marketers surveyed said that they have implemented RSS feeds because of customer demand. Jupiter Research study Feed Marketing: Use of RSS as an Alternate Messaging Medium “RSS is a brand-new medium, as distinct from the Web as the Web is from newspapers, radio, and TV. Like the Web 10 years ago feeds have reached a tipping point.” Business 2.0

“If you are not up on RSS, you aren’t paying attention! Content is syndicated and shared all over the web with RSS and it is fast becoming the backbone of the web. As important as html? Soon, very soon.” The Friday Traffic Report

So why should you offer your content in feeds?

* RSS feeds syndicate your content and make it available to other news outlets, websites and blogs

* By syndicating your content you can reach a much wider audience

* Feeds are the perfect solution for time-sensitive information - like special travel packages, meeting notices or tech updates

* RSS is a secure channel that can’t be spammed

* RSS feeds allow your subscribers to control the flow of information they receive. According to a recent study users trust marketers more when they can control the information they receive.

* RSS feeds are compiled according to the user’s choices

* RSS does not involve you in privacy issues- subscription is anonymous

What will this do for your business?

* Syndicating your content builds up inbound links and this positively affects your search engine rankings

* Higher search rankings increase your online visibility

* More visibility will bring new, qualified visitors to your website

* Your visitors build up a relationship with you and they tend to trust you more

* You have direct access to your subscribers and guaranteed delivery of your content

* You can use RSS feeds to streamline and improve your internal content syndication for corporate communications and providing information to remote employees and sales teams

* RSS feed enclosures can be used to provide your listeners and readers a with podcasts and video news

* Keyword search capabilities via RSS provide sales teams with immediate competitive intelligence tracking

* Automatic updates via RSS also serve as a critical public relations function for the latest news on brands, executives and external content.

Creating RSS feeds so you can syndicate your content is no longer some new-fangled idea. Sharing content online is one of the fastest growing trends. Sites like MySpace and YouTube have conclusively shown that there is power in content sharing and syndication. We have reached the tipping point - make RSS a part of your strategy this year.

Next week: How to put together an RSS strategy

Sally Falkow is founder and co developer of PRESSfeed, an RSS service for marketing and PR use. She is co-author of The Power of Online Syndication in Public Relations. For more information on RSS visit http://www.press-feed.com.

Article Source: http://EzineArticles.com/?expert=S._Falkow

Internet marketing is almost like a crap shoot, sometimes you hit big, sometimes you don’t. What separates those that make money and those that don’t is whether you can keep up with the latest marketing trends and utilize them to your advantage. If you’re not willing to grow as technology grows, then your online business will not grow either. One of new waves of internet marketing either for your website or product is the use of RSS feeds.

RSS feeds are useful for many reasons. One of the primary reasons RSS feeds are useful is that they are easy to update and can provide fresh new content to your website on a continual basis. The fact that they are easy to create means that you can quickly update and ping RSS ping services like Ping-o-matic, which lets several RSS feed distributors know you have updated your RSS feed. The RSS feed is then quickly picked up by the search engines. If you are displaying the RSS feed on your own website, this will result in the search engines coming to your website.

Depending on how often you update your feeds, it may result in the search engines crawling your site more often. The reason for this is that search engines like fresh new content. If your site is stagnant and you never update your site, the search engines will come to your site rarely, meaning the indexing of your website, your online business will be slower and you may actually be ranked lower than other sites that have RSS content on their websites, regardless of how search engine optimized your site may be.

If you don’t want to create your own RSS feeds, there are an abundance of public sites that will allow you to use their RSS feeds to display on your website as long as you attribute the feed to them and you follow the terms of service. This is a great way to get fresh content without too much work. The only job you need to do is find a service that will parse the RSS feed to display in html format or write your own script in order to do this. Additionally, there are several utilities that will create entire websites based on RSS feeds, which means your work is very minimal and the potential for profit much greater since the website is also optimized for search engines.

For more articles on affiliate marketing tips and resources, go to AffiliateMarketing101.net

The author of this article runs AffiliateMarketing101.net and AffiliateMarketingGuides.com, an affiliate marketing guides review site.

Article Source: http://EzineArticles.com/?expert=Kelley_Kilanski

Every time you connect your computer to the internet, you are exposing it to a world of dangers and you are letting people have access to your personal information. This is a risky process and you have to be protected if you don’t want people to take a look around at your personal files or corrupt you information.

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In fact, it is not people you should worry about, but malicious programs that can infiltrate your computer and can cause you computer to go bad. These programs infiltrate your computer and from that moment on, you are completely at their mercy because you are powerless in removing them. The best way to do something about it is by installing detection and removal tools that can locate the problem and delete it. If necessary, these programs can also repair any damage that has happened to your system files and then you will be completely sanitized.

The fact that you have protection software on your computer is a great thing because you also protect your computer from unnecessary stress such as a processor abuse or RAM flooding. These programs can keep your computer within optimal working parameters so that in case you want to perform difficult tasks, the computer will be giving you all he’s got.

If you want my advice, you should install as much protection software as you can because the internet is not safe at all. If you care about your computer’s security and you are a freak when it comes to your personal files, then multiple detection tool installation should be an option that you must consider.

Computers that have information on them are a potential target for malware or all kinds of malicious software that can cause damage to this information or that can steal it away. There are lots of programs that want to corrupt system securities so that they can get access to private information, but thank god for the protection software that we have available.

It is with this software that we can be somewhat protected from these threats. Malicious software has an advantage when it comes to the guaranteed protection of the software that we use because malware is being developed first and only after an antidote is being developed. Until that happens, it has time to infect lots of computers to steal and corrupt information. These programs are something to be feared because they can still reside in your system even after they have been detected. There are cases when the detection tool can’t quarantine it or remove it and then the malware still remains in your system causing the same, if not more damage than before.

There are ways to remove such software that doesn’t want to go away, but you have to install more than one protection tools so that in case that one does not do the task, there will be another that can take care of it. Some protection software offers daily updates that can keep you rather up to date with the latest virus signatures that have been found. Try to use such software because you have nothing to loose, especially if you use more than one protection tool.