Internet and Web Marketing Tools

This is part two of a two part series. In this part you will learn how to put RSS feeds on your site with rss2html so that they will get spidered by the search engines. Using this method can turn other people RSS feeds into constantly changing content for your site. If you would like to see this article in it’s entirety please visit the link in the authors bio.

Adding RSS Feeds To Your Web Page Using RSS2HTML

RSS2HTML is a script that easily runs from your web host. It is a single php file that will show the RSS feed in html. This allows search engine spiders to gobble up your RSS feed content. This makes the spider think that your web page is updated every time that the RSS feed changes. In the long run this will help your page ranking as well as your search engine ranking. There are many people that have used just RSS feeds to achieve a position above the fold on all the major search engines.

The first thing we need to do is get your hands on RSS2HTML. To do this simply go to RSS2HTML dot com and you will be given a few options. RSS2HTML also offers a service that will show your RSS feed information on a xml page hosted by them. We don’t really want to bother with this since it is not very flexible. Instead go with option 2 which is download free RSS2HTML script. Simply go ahead and save the .rar file to your computer and extract it with winrar.

You should now have three files (rss2html.php, rss2html-docs, and sample-template). The first one is the actual php file that we will be referencing on our web page. The second is the documentation for rss2html. Read this for a further description on rss2html and how to make your own templates. The third file is the template. This file controls how your feeds are shown on your page. There are more templates available for RSS2HTML that will allow you to put pictures, audio, or videos next to your RSS feed information.

There are two ways to use RSS2HTML. To use RSS2HTML in it’s simplest form we will simply add a link on our page that will load up the code as a stand alone page. First you will have to upload rss2html.php and the sample-template.html file onto your sites root directory. This should be the same place your homepages index file is.

Once this is done go ahead and make a link using relevant keywords that directs to the following page after you alter it.

http:///rss2html.php?XMLFILE=&TEMPLATE=&MAXITEMS=

We will now have to go ahead and edit a few parts of this link. First off make the part that says into your actual domain name including the www. and the .com. Second edit the part that says and make it the url to the RSS feed you want to publish. Last go ahead and change to sample-template.html or whatever template you want to use. If you want you can also change the max-items to the number of RSS feed entries you want to display. When editing make sure you replace the whole section including the < and >.

Now go ahead and make that link we where talking about and make it point to the url we just made. Go ahead and upload your page again and it should now have a link that directs you to a new page that contains your RSS feeds entries. Now when you click on the link we made it will bring up a page that contains said RSS feed as its contents. This page is able to get spidered by the search engines but you would probably want something that you can imbed into an existing page.

Now lets talk about using rss2html so that it will make just a php file that can be included on any of your web pages. Like the last method we want to upload both of the files we did before. But before you do we have to edit the .php file.

The first thing we want to do is rename rss2html.php to a more suitable name. In this example we will say that we are putting this on a billiards site. So I would rename it to something like billiardsrss.php or something else easy to remember. Now go and open the file in notepad or word pad. You should now see a bunch of code that probably means nothing to you. No problem there are only a few places you need to find.

Now with the file opened go ahead and look for a spot near the beginning that says this $XMLfilename = “sample.xml”; . Go ahead and change the sample.xml to the url of your RSS feed. Next go and find the section that looks like this $TEMPLATEfilename = “BasicWebpage.htm”; or $TEMPLATEfilename = “”; . In these quotes we want to put our template file. So change BasicWebpage.htm to our sample-template.html that was included in the download. Finally we can edit the maximum entries we want shown by finding $FeedMaxItems = 10000; and changing the 10000 to whatever amount you want to show. The first two changes will be right at the top of the file and the last is about one quarter the way down.

Note: Some RSS feed url’s will use special characters. This may throw off rss2html so you will need to use some special characters in their place. Please refer to the rss2html documentation if you need more help with this.

Now next we will want to add include the php file on your web page. To do this your web page must end in .php. You should be able to change your .html or .htm page to a .php with absolutely no problems. Now go and find the spot you want your feed to show. All we will have to do here is put the following code where we want the RSS feed to show.

This piece of code is no different than the rest that we have used so far. First off change the your domain to your domains actual name. Then go and change yourphpfile.php to what you have named your php file to. Now go ahead and upload your file once you have pasted in your personalized code in it.

Now when you go to the page we just uploaded you should see your RSS feed information in the section you posted your php include in. You may want to go and put your php include code in a cell to make it look a little cleaner and separate it make it stand out from the rest of the page.

Now that you are armed with all the information you should need to start publishing RSS feeds on your web page. So go out there and start filling your web page with RSS feeds that will keep them search engine spiders feeding everyday.

By Terry Brazil II

This complete RSS Feed article is posted on Guru Of Info - http://www.guruofinfo.com/index.php?option=com_content&task=view&id=32&Itemid=31

Article Source: http://EzineArticles.com/?expert=Terry_Brazil_II

Here?s how it works: Search engines send out ?spiders? (programs designed to regularly surf the web and record what?s out there). That information is stored in the search engine?s database. When the next person enters in a search string that matches some of the data the spider collected, sites containing that date are returned as part of the search results. That process is known as indexing.

By way of illustration, consider the following example: If Google sends out a spider to your site, a good percentage of the info found there will be indexed. However, the spider won?t always capture all of the info on your site. How often the spider comes back to your site will depend upon how often the spider determines that you update your site. If you offer daily updates (especially to the homepage) to the site, the spider will visit and index your site more often.

Now, what if you can?t always come up with fresh content? That?s where RSS comes in. RSS feeds will automatically capture content from the originating site and deliver it to your site. The result is that with little effort (just setting up the feed) your website has a consistent stream of new content. When the RSS headlines change, every site that receives the feed is updated. As a result, the search engine spiders will always have something new to record, and your site will always stay freshly indexed. That means that when a person searches for something that happens to pertain to your site, the search results will lead them to your site!

By Sean Ray

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?Thousands of people were producing new Web sites every day. We were just trying to take all that stuff and organize it to make it useful. ? - David Filo

This quote was made by David Filo, co-founder of Yahoo! with Jerry Yang. They created Yahoo! as a way to organize data on the Web that they were interested in. As Google created a search engine to organize information, Yahoo!?s goal was to setup their business model in a way that was much different. Instead of having to search for information, users would simply navigate from category to category to locate the information they were interested in; a theory that any person could accept, no matter their breadth of knowledge on the Internet.

Over the past several years, Yahoo! has created one of the most popular sites on the Internet. So what was it that?s made them so famous? Was it their Yahoo! brand? Was it the way their site is categorically structured? Both of these definitely helped contribute to their success but what is the main reason why Yahoo! has become so popular? In my opinion it all comes down to content and the amount of information that is on the Yahoo! website. There are literally millions of articles, stories, and other information behind that behemoth of a site. Yes, it took nearly 12 years to get where they are today but my point here is that content is a major key to success on the Internet.

The Birth of RSS

RSS, Real Simple Syndication or Rich Site Summary, is an XML-based format (using the Resource Description Framework (RDF) that provides an open method of syndicating and aggregating Web content. Using RSS files, you can create a data feed that supplies headlines, links, and article summaries from your website to others. Users can have constantly updated content from websites delivered to them via a news reader (aggregator), a piece of software specifically tailored to receive these types of feeds.

RSS makes it easy to take another site?s content and feed it to yours. As an example, let?s say I took Yahoo!?s Sports RSS feed and added it to my site. Every time they posted a new sports article or story it would be updated on my site as well, a concept that was a revolutionary breakthrough for the Internet. Now websites can grow their content without having to write all the data on their own. In my opinion, this idea will continue to drive the Internet and will thrive for many years to come.

To view Yahoo! News RSS, click here, you?ll see what I?m talking about.

The big consumer benefit to RSS is that consumers opt-in to obtain content of interest, totally controlling the flow of information they receive. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

So let?s reverse this whole idea now. Let?s say you have a website or blog. Do you provide RSS feeds for the content on your site? Can your users simply take the content that is on your site and feed it to theirs? In a few years, most websites and blogs will have RSS integrated with their website. RSS will become a standard, just as email has become a standard in our lives today. It will be a regular service that is packaged with the development of every website.

The end doesn?t stop here. RSS will be used for all types of syndication and content distribution of the future. Email will eventually use RSS and corporations will use it for various communication channels to notify their clients of upcoming specials, discounts, product announcements and technical support issues.

I?m excited to see where RSS takes us. Look what email has done for us over the last several years. Email is such an important part of all of our lives ? we could not live without it. In my opinion, RSS is just as unique. RSS is going to drive the distribution of content for many years to come, if not forever.

By Daryl H. Bryant

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