Internet and Web Marketing Tools

A prospective visitor who has been strolling through your site has finally come to just what she is looking for and is about to buy your product. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor leave your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder system that has gathered her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish an e-zine. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as an authoritative in your particular niche.

2. Publish an ezine only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their earnings. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring visitors to your site, and increase your sales potential. If your articles contain useful information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising. Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are
currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors’ email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a beta version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

Read about find a good niche.

There are a plethora of methods that will drive visitors to your site. You can pay for it by buying web ads; you can use social networking to generate your visitors; you can put together an email list, or joint venture with other web business email lists; or you can derive visitors from natural search engine results by employing search engine optimization, known as SEO. This article is all about the latter method, which will delve into two facets to be mindful of when applying search engine optimisation to to your content and site.

The Search Engines Adore Theme Relevancy

Whatever content you have on a page, perform some initial keyword exploration to discover a number of connected keywords that have bearing within that market. For example, if you were writing something about Matt Morris’ Success University, you should pepper your content with other relevant and associated words such as ’self improvement’, ‘financial success’, and ‘leadership skills’. It’s said that the search engines can monitor the time a visitor stays on a webpage before they click away to another one, and the longer the time they stay, the more likely it is seen that your website must be of value and relevance to what the user was seeking, and therefore the greater the chance the search engines will increase the ranking of your page. So it’s best to make your writing relevant and helpful for this purpose.

This will also heighten the chance that readers will bookmark your website to their favorites folder, which might lead not only to return visits, but to greater search engine credibility.

The Meta-Tags Behind Your Webpage

An additional element to optimization is to ensure that you make the optimum use possible of the meta-tags on each of your webpages. The main ones of importance are the Title Tag and the Description Tag. The Description tag is what appears underneath the title in the search engine result lisitings, and the Title Tag is the blue underlined text link that appears above the description. A Title Tag should not be more than 60 characters in length, this includes the spaces, and the Description tag should not exceed 140 characters.

Take the Peel Away Ads website as an example. If you Google the term “peel away ads” you will see its title tag display as: “Peel Away Ads with Awesome Bonuses - $17″, and the description tag is: “Peel Away Ads is the perfect solution to grab the attention of your website’s visitors. This Peel Ads package includes 7 software programs for a total …” You will note that the description tag has been truncated after the initial one hundred and fifty characters. This is the same thing that will occur with a title tag which is over 65 characters.

What you place within these two tags are not only important for ranking for the key terms that you are targetting, but also what you put within them will have a huge bearing as to whether visitors click through to your website or not. You can learn a lot more about search engine optimization and many other aspects of web-marketing through the Portal Feeder group.

Copywriting seems to be a very misunderstood term and job. Most people might confuse “copywriting” with “copyright” and it certainly does sound the same. It is not the same though. Copywriting is used by companies and individuals to promote or entice people. It can be on the web, on television or in print.

Web copywriting has increased in the past few years as the popularity in search engines rises. Web copywriting is most often in regards to articles written in a specific manner. The articles are called SEO (search engine optimized) and are specifically written around certain key words.

web copywriting
The key words are recognized by the search engine used and then cause the article or product to be displayed in the results. An example would be the words: dog clown suits. Any articles or promotional writing that is on an internet webpage that have those specific words written in sequence would come up as a result.

The use of website copywriting does not stop at the internet. Advertising copywriting is a huge industry. Companies rely on copywriters to bring in more customers. An ad that does not make sense is one that consumers will ignore and thus the product or service is ignored. Ads can also be used to sway an audience against an idea.

An example is the anti-smoking ads issued by government agencies and private groups to help show the affects of cigarette smoking on the body. The idea of a negative image is used to help keep young people away from smoking.

copywriting online
You do not have to work for a huge advertising firm or a media group. There are many freelance copywriter positions available on the market today. Copywriting jobs can be found on many career websites and at job fairs. Some positions do not require a lot of copywriting advertising experience either including seo copywriter.

Copywriting is around us each and every day. It is something that most of us do not take into consideration as we flip through a magazine or surf the internet. The next time you watch a television ad, read through a magazine or surf the internet, consider all of the material that pops up at you. That is copywriting in action.