Internet and Web Marketing Tools

There are a plethora of methods that will drive visitors to your site. You can pay for it by buying web ads; you can use social networking to generate your visitors; you can put together an email list, or joint venture with other web business email lists; or you can derive visitors from natural search engine results by employing search engine optimization, known as SEO. This article is all about the latter method, which will delve into two facets to be mindful of when applying search engine optimisation to to your content and site.

The Search Engines Adore Theme Relevancy

Whatever content you have on a page, perform some initial keyword exploration to discover a number of connected keywords that have bearing within that market. For example, if you were writing something about Matt Morris’ Success University, you should pepper your content with other relevant and associated words such as ’self improvement’, ‘financial success’, and ‘leadership skills’. It’s said that the search engines can monitor the time a visitor stays on a webpage before they click away to another one, and the longer the time they stay, the more likely it is seen that your website must be of value and relevance to what the user was seeking, and therefore the greater the chance the search engines will increase the ranking of your page. So it’s best to make your writing relevant and helpful for this purpose.

This will also heighten the chance that readers will bookmark your website to their favorites folder, which might lead not only to return visits, but to greater search engine credibility.

The Meta-Tags Behind Your Webpage

An additional element to optimization is to ensure that you make the optimum use possible of the meta-tags on each of your webpages. The main ones of importance are the Title Tag and the Description Tag. The Description tag is what appears underneath the title in the search engine result lisitings, and the Title Tag is the blue underlined text link that appears above the description. A Title Tag should not be more than 60 characters in length, this includes the spaces, and the Description tag should not exceed 140 characters.

Take the Peel Away Ads website as an example. If you Google the term “peel away ads” you will see its title tag display as: “Peel Away Ads with Awesome Bonuses - $17″, and the description tag is: “Peel Away Ads is the perfect solution to grab the attention of your website’s visitors. This Peel Ads package includes 7 software programs for a total …” You will note that the description tag has been truncated after the initial one hundred and fifty characters. This is the same thing that will occur with a title tag which is over 65 characters.

What you place within these two tags are not only important for ranking for the key terms that you are targetting, but also what you put within them will have a huge bearing as to whether visitors click through to your website or not. You can learn a lot more about search engine optimization and many other aspects of web-marketing through the Portal Feeder group.